Everything is not equally important

When your are enthusiastic about a particular product it is very easy to make a long list of everything that you think is great about it. I have on occasion found myself sounding terrifyingly like someone selling the product. However, sooner or later it usually dawns on me that not everything on my long list of valuable features is equally important.

I started digging into this while writing my book "Vandra Fjäderlätt" and was shown by Martin Nordesjö, who is a design engineer, how designers of products have built a structure that they use. This very structure turns out to be helpful also for us consumers. I have found that it really helps me to separate the wheat from the chaff when deciding what outdoor product to choose and why.

By Jörgen Johansson

Across Alaska

I ran into an interesting story about Buck Nelson and his trek along the Brooks Range. Nice inspiration at this time of year.

By Jörgen Johansson

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